23
Feb
2010
Microsoft’s New Battle Plan
The Mobile World Congress came with a flood of brand new mobile devices, apps, gadgets and even new mobile platforms. Samsung’s Wave phone debut the new Bada OS for the Korean developer and while that was amazing, one cannot deny that Microsoft stole most of the spot light with their presentation of the new Windows Phone 7 series.
If you are wondering why there is so much excitement over a mobile platform that is not due until later this October, then you probably missed the part where they showed the user interface.
On paper, it sounds pretty basic. Large pages that go beyond the range of a phone display will be used as the main interface. The touch screen will allow users to pan around to get to the specific information needed and the bleeding effect is both stylish to look at and telling of the fact that there is always more to see.
Each major page delivers one specific phone feature –people, music and videos, pictures, games, marketplace and office. At present most of the pages still have missing features. Take office for example; so far only OneNote and SharePoint is accessible. “Games” only has Xbox Live Games and no actual games.
When shown in an actual working demonstration however, everything falls into place. Not to mention that they also added in Zune for media and Bing services as well.
Microsoft has been focusing not only on delivering a user experience that is unique, but also a platform that will attract developers to invest time and effort in the platform. There are thousands of apps out there, but to actually have applications that are well made and can deliver “immersive experiences” would be a key factor to the success of WP7.
Read more about Windows Phone 7 at Tech Radar.
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