9
Feb
2010
Vodafone’s Little Twitter Incident
What may seem to be a lack of control on the part of Vodafone has led to a quick, and easily settled debacle as crowds thought that the mobile network operator had been hacked.
An offensive Tweet appeared on the Vodafone official twitter page that immediately drew a response and re-tweets from the 8000 subscribers. The post was quickly taken down and employees of the company were quick to apologize and assure everyone that the situation is under control and that Vodafone was not hacked.
In fact, the act was committed by an existing Vodafone employee who apparently had a little problem with his inhibitions. The matter has been settled internally and it was stated that the offending employee had been put on indefinite leave.
While the issue could have spawned a scandal about prejudice and similar topics, the concerns and worries leaned more towards the possible hack and compromised security. Since a network operator admitted to an information leak last year, people have been more aware and concerned about security issues caused by errant employees. While this little stunt on Twitter did not cause lasting harm, the possibility still remains.
This is not the first case of employees using social networking accounts to cause grievance to the company’s target market; which means that companies have to take a stronger step into ensuring that their public accounts are not compromised by access of random employees.
So far, Vodafone is on top of things. With this little issue already resolved, the company is back to doing what it does best. In the meantime, the number of iPhone subscribers to Vodafone is growing thanks to the stability and speed of their 3G network.
Read more about the Twitter message and other related details from Thinq UK.
Rate this phone:
(No Ratings Yet)
Loading ...
Loading ...