10
Mar
2010
Who will Offer the Apple iPad?
It comes as to no surprise that Apple is currently engaging in talks with different mobile network operators that might be interested in offering the device to the UK. Vodafone has already been labeled as the most likely distributor to subsidize the tablet, but with recent reports about Orange Mobile and O2 talking with Apple, it makes sense to assume that some of these operators are already vying for an exclusive deal.
The real question here is; will Apple sign an exclusivity deal for the iPad?
They already did the same thing for the Apple iPhone. Despite being Apple’s major mobile device, they allowed O2 to have the handset as an exclusive for two whole years. Though the iPhone was a great success (it is number one after all), many believe that it could have made even more sales had it not been exclusive to a single operator.
The Apple iPad tablet however, is not on the same plane as the iPhone. The fact that the demand for the tablet is still pretty much non-existent at the moment brings about many considerations. Primarily, they need the iPad to be able to penetrate the market as broadly as possible. This means that an exclusivity deal has the potential to push away and alienate potential customers – definitely not a good thing for a device that has yet to prove its worth and actually create a demand.
Anyway, while we might not be seeing and exclusive deal for the tablet, this also means that the initial price offering and the plan options will be pretty competitive as each operator brings our their own contracts for the touch screen tablet. As expected, experts believe that Apple is also talking with retailers regarding the iPad as well.
Get to know more about the coming of the iPad in the UK at Mobile Today UK.
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