28
Apr
2010
Apps Get Vetoed for Having “Pad” in their Name
Guess what, Apple developers. There is now another issue that may just force you to shell out for brand new marketing. More specifically, if you are a developer that has the term “Pad” in one of your existing apps, you better go for a name change. Apple has just claimed dibs on the term and it is now theirs. Now any dev who will be submitting an app would have the door slammed to their faces.
Those who have previously filed an application and even those who have already sold their app in the Apple Store will most probably receive a notice from Apple informing them of the major change in plans. Well, more specifically, a change that may just cost “tens of thousands of dollars”. This was the case for ContactPad’s creator Jesse Waites as well as Chris Ostmo, the guy who gave the world JournalPad (and of course the JournalPad Bible Edition).
The letter told them to refrain from the use of Apple’s trademark terms. Which is a bit confusing since it is not really found in the official “Apple Trademark List”. The only terms that came contained the Pad term were iPad and MacPAD.
It is also not included in the official Guidelines for Using Apple Trademarks and Copyrights, which was a page referred to in the notice.
When the JournalPad dev and APPideas founder Chris Ostmo sent an inquiry regarding the new rule, Steve Jobs only had this to say:
“It’s just common sense to not use another company’s trademarks in your app name.”
This is very interesting, considering the fact that the trademark is nowhere to be found in their legal lists. How are app developers supposed to anticipate rule changes now? Apple really needs to be transparent, because unlike them, these guys do not think a marketing overhaul is a snap of the finger.
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