20
May
2010
Amazon’s New Kindle: What Will It Be?
It seems that Amazon has taken a serious blow in terms of Kindle sales performance; the electronic eBook reader has been seeing less and less sales recently and market analysts are pointing at the Apple iPad touch screen tablet as the main cause.
The iPad was launched in the US last April 3 and has been selling well. So well in fact that Apple has had to delay the worldwide launch from end of April to end of May, and just recently, it has been hinted at the official Apple online store that the date may be moved to June 7.
Naturally, the iPad is a significantly superior device over the Kindle. The mere fact that the touch screen tablet does so many other things besides eBook reading is already makes this a one sided comparison –add in the fact that the iPad is actually a better eBook reader as compared to the Kindle (the Apple eBook reader app provides a better reading experience by actually emulating the feel of having a real book more than the very electronic experience provided by the Kindle).
It has been reported that Amazon is now opening up plenty of job opportunities for people who would like to test and prepare ‘new products’. While it has not been confirmed as to what these products would be, it does coincide with Amazon’s plans to upgrade their eBook reader.
The question now is: what will we expect? Obviously, no matter how impressive the new Kindle will be, it cannot possibly compete with the iPad and the upcoming Android tablet from Google in terms of sales. But it might have better hardware. Obviously, the new eBook reader from Amazon will target a very specific niche –Kindle members, and many of whom are already iPad owners as well. So far, Amazon has yet to make a comment, but there are already rumors that the new device might be announced before the end of this year.
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