24
Jun
2010
How Location Based Apps are Changing Economy
Before the introduction of the modern smart phone technology, at a time when internet access was something that only a few people had available, many small businesses thrived on having geographically close customers from small, local communities.
Many of these businesses continue until this very day, while some have died out, other have found a new range of customers walking into their stores thanks to the power of smart phone technology.
While this may seem hard to put together, the smart phone industry has plenty of impact on small businesses. Take Foursquare for example. As the application encourages people to go out more, they also encourage people to visit more places. Of course, some users would aim for a mayor badge by visiting a single establishment often, but more often than not, people try to get other badges by being able to visit many other locations.
The fact that users can also leave feedbacks and recommendations is also quite impressive. More often than not, a visit to a nearby bookstore or fitness gym will have users reading recommendations about nearby pubs or restaurants. A quick stay at a local hotel might get you recommendations for the best movie houses around town. And there are more locations based services than just Foursquare.
GPS navigation services often employ a “point of interest” feature which not only shows users the locations of nearby health and emergency centers, but also the nearest stores and shops. Landmarks –both the well known and the locally established, are often noted as well. In fact, it can be said that GPS technology has allowed may businesses that have ‘bad locations’ (mostly as some road works would re-route traffic flow, turning previously busy streets into quiet side routes) to flourish. With Nokia and Google now offering free voice guided sat-nav services, expect this impact to get even larger.
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