Sometimes URMS are funny because they’ve been created by someone in Korea, then badly translated. Fun Time Phone in Pocket for All, would be a hastily made up example. Sometimes URMS are just outright lies. Colour Like No Other, from Sony is a pretty decent one there (because, right, yeah, your TVs make red seem like no other red or green anyone has ever ever seen, course they do).

Then sometimes, as is making an appearance right now with the Samsung Genio Touch, you get URMS that are so outrightly pointless that you have to wonder if they’re actually a joke. To cut the suspense, Samsung’s effort here is “touch for every lifestyle”. So this not only applies to the Samsung Genio Touch, but also to every touch phone they release from now on in. Okay, you think, so what’s so bad. Well, think about it. Marketing slogans and ads are supposed to differentiate products from the crowd. Make you think that phone A or Cereal Bar B has something about it that is so special, so unique, that you can’t but buy it. Touch for every lifestyle says the exact opposite. It says, we make touchscreen phones for everyone, all of you, we don’t care who you are or what you do or what makes you special, we don’t even care about you at all, but hey! That’s a good thing, because that means we’ve got just what you need. Idiots.

What’s that? You wanted to know about the phone, rather than listen to us rant about URMS. Bah! What did you expect? This isn’t a blog for every lifestyle. Check out this Samsung Genio Touch review, or have a look at the official press release for more facts, less rants.