17
May
2010
HTC Wildfire Announced
HTC has today announced a budget version of its hugely successful Desire. It will be called the HTC Wildfire and will offer a lot of the HTC Desire’s functionality but for a lot lower price. It makes sense when you think about it, HTC has already developed a lot of the technology that goes into the wildfire, so why not try to increase market share by offering a lower spec device to increase market penetration. We are seeing the Android platform starting to exert some dominance and we believe that this will be the year for Android. Whereas Apple is a premium brand, with its handsets costing upwards of £400, you can pick up an Android handset from as little as £100. This will ultimately mean a larger marketplace for APP developers and therefore more choice for the consumer. We have been impressed with the improvement of HTC handsets through 2009 and 2010 and we expect big things from the plucky Taiwanese firm over the coming few years. Do you like the look of the HTC Wildfire? Let us know in the comments section.
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